Website design for Utility, a Web3 edge-computing service provider.
Utility is a blockchain company focused on application-oriented Web3 services, produced by EntySquare Technology. I also worked on its visual identity system.
Blockchain infrastructure is intricate, so I drafted a detailed information architecture first. My main focus was the official website.
Tools: Miro, Figma
Interactive wireframes went into the first round of user testing. Dark versions were made to test accessibility.
Tools: Figma
Two prototype directions went to user testing; one more visually dynamic, with bold type. I designed all the 3D assets for the micro-interactions.
Tools: Spline, Cinema4D, Lottiefile, Figma, Adobe Illustrator
At the client’s request, a third version aligned with the brand guidelines: simpler and more elegant. After rounds of accessibility and usability testing it became the final design. I created all the line-art assets.
Tools: Lottiefile, Figma, Adobe Illustrator